Special to the Register & Bee
Bobby Allen Roach, Danville Community College acting director of public relations and marketing, brought home three awards from the National Council for Marketing and Public Relations District 2 Medallion Awards this year.
Presented during the 2019 District 2 Conference in Asheville, North Carolina, in October, DCC won gold, silver and bronze in the print advertisement category.
The gold-winning print ad, entitled “I dream of becoming,” is an exploration of the self. Framed in the perspective of the reader, the text “I dream of becoming:” appears against a stark white background, immediately followed by a solid line, which is accompanied by multiple careers or personal aspirations in a list that fades as you read up or down the page. On the line reads the completed sentence: “I dream of becoming my best self.” The reader is then challenged to take the next steps in three simple words: “Make it happen.”
“At DCC, we are all about the student. We are so focused on what they need to succeed and we want to show everyone in the college’s service region that their dreams can be realized, too, by starting, or even continuing, their journey at DCC,” Roach said.
The silver-winning ad, “Find Yourself Here,” features a three-dimensional rendering of DCC’s main campus at 1008 S. Main St. in Danville, along with the college’s remote locations at the Regional Center for Advanced Technology and Training and the Gene Haas Center for Integrated Machining on Slayton Avenue in Danville’s Cyber Park. The letters H, E, R and E are used as photo frames to showcase different aspects of the DCC student experience, punctuated with a warm “Welcome home.”
“We often refer to ourselves as the ‘DCC family.’ This includes college personnel, students, stakeholders, alumni, donors, and anyone else whose life has been touched by DCC in some way,” Roach said. “You’d be hard pressed to find a single person in the region who hasn’t been impacted by DCC’s influence and that is a testament to the amazing things the college is doing now and has done in the past.”
The final winner in the print advertising category was, “At DCC, dreams are coming true every day.”
“This was, by far, my proudest ad because it features four of our then-recent graduates and provides a glimpse into the bright futures that lay ahead for them,” Roach said. “The more casual aesthetic using hand-drawn lines and textures evinces the intersection of lives that study in these buildings, walk these grounds and make memories that will last a lifetime.”
The theme of this year’s conference was “Rising to the Challenge.” NCMPR’s District 2 includes Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, Bermuda, British Virgin Islands and The Bahamas.